Motion Graphics_
Bringing customer insight into clear focus with actionable results


Socia_Live is a social media platform created by the Innovations team. It focuses on customer service and it can accurately record and categorise sentiment in an entirely unique way using the unique insight and experience customer management has of its clients. 

The team required an explainer animation to bring to life their product and to show the benefits of employing this tool. 

I created the concept, script and illustrations. Storyboarded, voice over artist recorded, then animated, bringing to life the graphs, bar charts and analytics of their sentiment tool adding movement and sound effects to reflect human emotion and reaction.

The innovations team have used the explainer and one pager successfully throughout their workshops and demos to clients.

My Role


Horizontal A5 Brochure mockup
Horizontal A5 Brochure mockup
Horizontal A5 Brochure mockup


  1. Work with client to establish project vision and objectives, create brief template

  2. Designing and create storyboards
  3. Prepare design plan, concept and layout for motion graphic project
  4. Design initial graphics and animations using Photoshop / Illustrator / After Effects
  5. Take graphic elements, add effects, sequencing, expressions, masks, transitions
  6. Edit raw video footage and add effects/elements to enhance motion graphics
  7. Source and edit audio / sound effects / voice overs to fit with animation - Adobe Audition
  8. Deliver motion graphics in various media including web, mobile, etc
  9. Work with editors, producers and other designers to resolve technical and/or design issues
  10. Ensure compliance with company guidelines, deadlines and design standards